
Our boutique creative events agency offers personalized end-to-end event management. We craft immersive experiences for corporate events, intimate celebrations, and brand activations, ensuring every detail reflects passion, precision, and creativity to bring your vision to life.


Capabilities
From brief to concept, through to planning and execution, our solutions are neatly crafted by synergizing expertise from multiple disciplines, to create unforgettable moments centered around the audience.
Our Work
We are the few among many who still believe in the beauty of real audience connections. Using our love for art, new media, and the ever-expanding resources of our industry, we tell stories to introduce brands to the world through authentic human interactions and an unwavering belief in MAGIC.









Meets precision””
<p>Heading SM PRO (DXB & KSA) as the founder and managing director, Savio steers the agency with a blend of strategy and creative flair, ensuring each event is not just an occasion but an immersive journey. Starting his career with Audio Visual and then moving into planning and<br /> execution.</p> <p>Boasting a 24 years experience marked by successful collaborations with high-profile and clients and seamless execution of diverse events. Savio has earned a reputation for turning concepts into captivating realities.</p>


Exceptional experiences”
<p>An industry veteran with over 19 years of experience and is widely recognized as a pioneer in the Event industry. </p> <p>As the CEO of SM PRO leads strategy, business and project. He has transformed the agency into a trailblazer, redefining industry standards and setting new benchmarks. </p> <p>Established a global event institution (EMDI) with over 10,000 students in 16 cities, founded an online portal www.eventfaqs.com, and is a founding member of The Events Group (the regions only recognized event business group). </p>


Creative”
<p>For nearly 35 years Daz has been producing, designing, and crafting award-winning real world and digital experiences that have illuminated events throughout the world. Occasionally called “Crazy”, Daz has continuously raised creative and technical boundaries. </p> <p>Driving numerous events from conception through to execution, he is a multi-disciplinary creative with a far-reaching understanding of the industry and its demands.</p>


”
<p>Hamy Kandil is an industry veteran with over 20 years of experience. He is an events management specialist, with a wide range of sector experience ranging events related to sports, culture, fashion, corporate and entertainment. He advises clients on variety of aspects related to events and strategy. He has consulted the top event agencies across the region and served as Events Management Consultant at The Private Office of H.H. Sheikh Sager Bin Ahmed Bin Sultan Al Qassemi. During his vast experience, Hamy managed major events, exhibitions and international Business deals across UAE and KSA.</p>


Every challenge”
<p>With over 15 years of experience in the Middle East, He has transitioned from an interior designer to a dynamic career spanning design, fabrication, advertising, and technology, currently contributing at SM Pro.</p> <p>His strength lies in excellent communication and presentation skills, fostering robust relationships with clients and suppliers. Known for multitasking, persuasion, and the ability to thrive under pressure, they bring a track record of success and adaptability to every role.</p>


”
<p>With over 25 years of experience in the entertainment industry, expertise spans the production of TV shows, theatre, music, art, sports, and large-scale events. Always contributing with up-to-date knowledge, hands-on experience,<br /> relentless dedication, and strong leadership.</p> <p>Extensive skills in Production Management blend technical precision with creative vision, making things happen turning every project into a reality</p>


To transform ideas to memorable experiences”
<p>With an unparalleled passion for creating extraordinary experiences and a keen eye for detail, Arnold stands as a seasoned event manager who has redefined the art of celebration.</p> <p>With a career spanning more than a decade, he has become synonymous with seamless execution and creativity in the event industry, especially amongst government clientele.</p>


”
<p>Valentina’s expertise lies in visualizing ideas and breathing life into concepts for large-scale events of both the virtual and hybrid kind, including corporate set-ups, concert tours, conferences, award shows and other brand affairs.</p> <p>With a passion for all things creative, she’s honed her craft incorporating effective communication, brilliant design, and unique problem-solving skills to deliver projects that stand leagues apart.</p>


”
<p>Dedicated and results-driven professional with over a decade of expertise in Project Management and a strong focus on Project initiation and execution, Procurement and Event Management.</p> <p>Anthony has worked for over 11 years with<br /> the United Nations Development Programme handing their events and conferences and now has ventured into handling mega forums and conferences.</p>


”
<p>Event specialist with over eight years of experience in the industry, known for her expertise in event planning, coordination, and execution. With a background in business marketing, she has successfully managed high-profile events across the UAE. </p> <p>Her skills in production coordination, supplier management and logistics make her a valuable asset in delivering seamless and impactful experiences. </p>


”
<p>With over eight years of experience in the leisure and hospitality industry, this professional has developed a strong foundation in event planning, guest experience, and operations. </p> <p>Specializing in event management, she excel at bringing concepts to life through meticulous logistical oversight, vendor coordination, and seamless execution. Known for a creative yet practical approach, they consistently deliver engaging, well-organized events that leave a lasting impact.</p>


Is where your comfort zone doesn’t exist”
<p>Michael is a creative person who believes in the power of design to shape the world. For eight years, he worked for a Dubai-based events company, with a focus on concept designs. Innovative and creative, he is always looking for ways to make things better. </p> <p>He is a reliable and dependable person that can be counted on, something his family and friends can attest to. A keen-minded, intelligent and ambitious person with a great sense of humor, Michael believes in the value of hard work. Always ready to learn, he is a valuable asset to any team.</p>


That turns learning into an adventure”
<p>Meet our rockstar 3D Artist & Visualizer—he’s been killing it in the creative game for a year now! From smashing event setups to cool brand activations, he’s your go-to for everything 2D/3D. Print, web, mobile apps—you name it, he designs it. </p> <p>Super adaptable, ambitious, and down-to-earth, his work is a mix of confidence and limitless creativity. He doesn’t just create, he brings ideas to life with<br /> an awesome vibe. Keep an eye on this creative dynamo—big things ahead!</p>


”
<p>Strong knowledge and highly developed skills in multimedia designs (2D/3D). Ability to design for various mediums including event setups, brand activation, product launches, print media, web media, mobile Apps, and ad campaigns. </p> <p>Defined as an adoptable, ambitious, self-motivated confident, and down-to-earth individual with a lim itless imagination and creative drive. I breathe, eat, and live design.</p>


”
<p>Architectural Engineer, Designer, Researcher, Visual Artist with a vision that merges the realms of art, science, and technology crafting sustainable human/planet-centered solutions, Envisioning habitats that extend beyond our boundaries and aim to be a part of the futuristic pioneers. </p> <p>He constantly seeks opportunities to explore and learn about emerging fields to enhance the built environment, making it more adaptable, efficient, and responsive to inspire society.</p>


”
<p>Senior Graphic Designer with 10+ years of experience in branding, campaign and digital design, event visuals, and presentation design. Skilled in managing projects and creating impactful visuals that support business growth.</p>


Today”
<p>With over 10 years of experience in the finance industry. Salim plays a key role in optimizing budgeting processes, identifying cost-saving opportunities, and ensuring compliance with financial regulations. He has proven his ability to analyze complex financial data, interpret trends, and provide actionable insights to support informed decision-making.</p>


Beyond boundaries”
<p>With 15 years’ experience in operations administration, Carol plays a key role in supporting the operations team. She is managing correspondences, offices and accounting with dedication and passion. With a background in administrative roles, she is an integral part of the streamlining processes and ensuring seamless day-to-day operations.</p>


”
<p>A dedicated Accountant, specializing in financial management, account reconciliation, and VAT compliance. With expertise in Zoho Book. Her strong<br /> analytical skills and problem-solving abilities help optimize financial operations and maintain regulatory compliance.</p>


Empowering teams”
<p>Abdoulrouf is an expert HR/Recruitment professional with 12 years of experience in the events industry. Beyond the traditional HR Roles, this forward thinking professional is on a relentless quest administrative affairs, government relations and corporate management with a special interest in business operations and business development.</p>


Precision, professional services”
<p>Holding dynamic professional experience over 15+ years in Manufacturing, Contracting, Mining & Retail Industries with significant exposure in ERP SAP, Oracle 8I & R12. </p> <p>Expertise on Management Accounts & Reports, Budgeting and Budgetary Control, AP & AR Management, Statutory Audit & Local Taxation. </p>