For nearly 35 years Daz has been producing, designing, and crafting award-winning real world and digital experiences that have illuminated events throughout the world. Occasionally called “Crazy”, Daz has continuously raised creative and technical boundaries.

Driving numerous events from conception through to execution, he is a multi-disciplinary creative with a far-reaching understanding of the industry and its demands.

With over 15 years of experience in the Middle East, He has transitioned from an interior designer to a dynamic career spanning design, fabrication, advertising, and technology, currently contributing at SM Pro.

His strength lies in excellent communication and presentation skills, fostering robust relationships with clients and suppliers. Known for multitasking, persuasion, and the ability to thrive under pressure, they bring a track record of success and adaptability to every role.

With over 25 years of experience in the entertainment industry, expertise spans the production of TV shows, theatre, music, art, sports, and large-scale events. Always contributing with up-to-date knowledge, hands-on experience,
relentless dedication, and strong leadership.

Extensive skills in Production Management blend technical precision with creative vision, making things happen turning every project into a reality

With an unparalleled passion for creating extraordinary experiences and a keen eye for detail, Arnold stands as a seasoned event manager who has redefined the art of celebration.

With a career spanning more than a decade, he has become synonymous with seamless execution and creativity in the event industry, especially amongst government clientele.

Valentina’s expertise lies in visualizing ideas and breathing life into concepts for large-scale events of both the virtual and hybrid kind, including corporate set-ups, concert tours, conferences, award shows and other brand affairs.

With a passion for all things creative, she’s honed her craft incorporating effective communication, brilliant design, and unique problem-solving skills to deliver projects that stand leagues apart.

Dedicated and results-driven professional with over a decade of expertise in Project Management and a strong focus on Project initiation and execution, Procurement and Event Management.

Anthony has worked for over 11 years with
the United Nations Development Programme handing their events and conferences and now has ventured into handling mega forums and conferences.

With over eight years of experience in the leisure and hospitality industry, this professional has developed a strong foundation in event planning, guest experience, and operations.

Specializing in event management, she excel at bringing concepts to life through meticulous logistical oversight, vendor coordination, and seamless execution. Known for a creative yet practical approach, they consistently deliver engaging, well-organized events that leave a lasting impact.

Michael is a creative person who believes in the power of design to shape the world. For eight years, he worked for a Dubai-based events company, with a focus on concept designs. Innovative and creative, he is always looking for ways to make things better.

He is a reliable and dependable person that can be counted on, something his family and friends can attest to. A keen-minded, intelligent and ambitious person with a great sense of humor, Michael believes in the value of hard work. Always ready to learn, he is a valuable asset to any team.

Strong knowledge and highly developed skills in multimedia designs (2D/3D). Ability to design for various mediums including event setups, brand activation, product launches, print media, web media, mobile Apps, and ad campaigns.

Defined as an adoptable, ambitious, self-motivated confident, and down-to-earth individual with a lim itless imagination and creative drive. I breathe, eat, and live design.

Senior Graphic Designer with 10+ years of experience in branding, campaign and digital design, event visuals, and presentation design. Skilled in managing projects and creating impactful visuals that support business growth.

With over 10 years of experience in the finance industry. Salim plays a key role in optimizing budgeting processes, identifying cost-saving opportunities, and ensuring compliance with financial regulations. He has proven his ability to analyze complex financial data, interpret trends, and provide actionable insights to support informed decision-making.

With over 15 years of experience in operations administration, Carol is a cornerstone of our operations team. She brings dedication and precision to managing office coordination, correspondence, and accounting functions. Her deep expertise in administrative processes plays a critical role in streamlining workflows and ensuring the smooth, day-to-day functioning of our business. Carol’s passion for operational excellence and her proactive approach make her an invaluable part of our team.

A dedicated Accountant, specializing in financial management, account reconciliation, and VAT compliance. With expertise in Zoho Book. Her strong
analytical skills and problem-solving abilities help optimize financial operations and maintain regulatory compliance.

Abdoulrouf is an expert HR/Recruitment professional with 12 years of experience in the events industry. Beyond the traditional HR Roles, this forward thinking professional is on a relentless quest administrative affairs, government relations and corporate management with a special interest in business operations and business development.

Holding dynamic professional experience over 15+ years in Manufacturing, Contracting, Mining & Retail Industries with significant exposure in ERP SAP, Oracle 8I & R12.

Expertise on Management Accounts & Reports, Budgeting and Budgetary Control, AP & AR Management, Statutory Audit & Local Taxation.

Alex is a dedicated IT Support Specialist at SMPro, bringing hands-on expertise in troubleshooting, system maintenance, and end-user support. Known for a calm, solutions-focused approach, Alex ensures that clients receive fast, reliable assistance—whether it’s resolving technical issues, managing networks, or helping teams stay productive with minimal downtime.

With a strong background in both hardware and software support, Alex plays a key role in delivering the responsive, high-quality service SMPro is known for. He takes pride in making complex tech feel simple and always goes the extra mile to keep client systems running smoothly and securely.